Clorox CoCLX +2.38%74 Forward Dividend Yield % is 5.08% as of Jun. 27, 2026. GuruFocus rates CLX with a GF Score™ of 74/100 and a GF Value™ of $133.66 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 1,156 Consumer Packaged Goods companies, Clorox Co ranks better than 77.25% on this metric.
As of today (2026-06-27), the Forward Annual Dividend Yield of Clorox Co is 5.08%.
As of today (2026-06-27), the Trailing Annual Dividend Yield of Clorox Co is 5.08%.
CLX's Forward Dividend Yield % is ranked better than 77.25% of 1156
companies
in the Consumer Packaged Goods industry
Industry Median: 3.1
vs CLX: 5.08
During the past 12 months, Clorox Co's average Dividends Per Share Growth Rate was 1.60% per year.
During the past 3 years, the average Dividends Per Share Growth Rate was 1.70% per year.
During the past 5 years, the average Dividends Per Share Growth Rate was 2.80% per year.
During the past 10 years, the average Dividends Per Share Growth Rate was 5.80% per year.
During the past 13 years, the highest 3-Year average Dividends Per Share Growth Rate of Clorox Co was 44.80% per year. The lowest was 1.70% per year. And the median was 8.80% per year.
The growth rate is calculated with least square regression.
For more information regarding to dividend, please check our Dividend Page.
Clorox Co (NYSE:CLX) Forward Dividend Yield % Explanation
Over the long term, the return from dividends has been a significant contributor to the total returns produced by equity securities. Studies by Elroy Dimson, Paul Marsh, and Mike Staunton of Princeton University (2002) found that a market-oriented portfolio, which included reinvested dividends, would have generated nearly 85 times the wealth generated by the same portfolio relying solely on capital gains.
Dividends may also qualify a lower tax rate for investors.
In dividends investing, Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.
CLX vs ELF, IPAR, COTY: Forward Dividend Yield % Comparison
For the Household & Personal Products subindustry, Clorox Co's Forward Dividend Yield %, along with its competitors' market caps and Forward Dividend Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Clorox Co Forward Dividend Yield % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's Forward Dividend Yield % distribution charts can be found below:
* The bar in red indicates where Clorox Co's Forward Dividend Yield % falls into.
Dividend Yield measures how much a company pays out in dividends each year relative to its share price.
Clorox Co Recent Full-Year* Dividend History
Amount
Ex-date
Record Date
Pay Date
Type
Frequency
Forex Rate
USD 1.240000
2026-04-22
2026-04-22
2026-05-08
Cash Dividend
quarterly
USD:USD 1.000000
USD 1.240000
2026-01-28
2026-01-28
2026-02-13
Cash Dividend
quarterly
USD:USD 1.000000
USD 1.240000
2025-10-22
2025-10-22
2025-11-06
Cash Dividend
quarterly
USD:USD 1.000000
USD 1.240000
2025-08-13
2025-08-13
2025-08-29
Cash Dividend
quarterly
USD:USD 1.000000
* GuruFocus has an internal rule that if the most recent dividend payment frequency is at least 4 times a year, then the full year will be calculated according to the frequency of payment or the one-year time frame, whichever is stricter.
* GuruFocus converts dividend currency to local traded share price currency in order to calculate dividend yield. Please refer to the last column "Forex Rate" in the above table.
Clorox Co's Forward Annual Dividend Yield (%) for Today is calculated as
Forward Annual Dividend Yield
=
Forward Full Year Dividend
/
Current Share Price
=
4.96
/
97.54
=
5.09 %
Current Share Price is $97.54. Clorox Co's Dividends per Share for the forward twelve months is calculated as $1.24 * 4 = $4.96.
Clorox Co's Trailing Annual Dividend Yield (%) for Today is calculated as
Trailing Annual Dividend Yield
=
Most Recent Full Year Dividend
/
Current Share Price
=
4.96
/
97.54
=
5.09 %
Current Share Price is $97.54. Clorox Co's Dividends per Share for the trailing twelve months (TTM) ended in Today is $4.96.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Forward Dividend Yield % of 5.08% mean?
Clorox Co (CLX) has a Forward Dividend Yield % of 5.08% as of Jun. 27, 2026. Forward dividend yield is the ratio of company's expected dividends to the share price. View historical data on Clorox Co and its competitors. According to the industry distribution chart, Clorox Co ranks #263 out of 1156 companies in the Consumer Packaged Goods industry, placing it in the top 22.8%.
Is Clorox Co's Forward Dividend Yield % too high?
Clorox Co's current Forward Dividend Yield % is 5.08%. The Consumer Packaged Goods industry median Forward Dividend Yield % is 3.10. Clorox Co's value of 5.08% is 63.9% above this industry median. Based on the distribution chart, Clorox Co ranks #263 out of 1156 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Clorox Co has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's Forward Dividend Yield % compare to ELF and IPAR?
According to the Consumer Packaged Goods industry distribution chart, Clorox Co ranks #263 out of 1156 companies for Forward Dividend Yield %. This places Clorox Co in the top 23% of its industry — outperforming the majority of peers. The industry median Forward Dividend Yield % is 3.10. Clorox Co's value of 5.08% is 63.9% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Forward Dividend Yield % for a Consumer Packaged Goods company?
The median Forward Dividend Yield % among Consumer Packaged Goods companies is 3.10, based on 1,156 companies in the industry. Companies in the top quartile (top 25%) have a Forward Dividend Yield % significantly above this median, while those in the bottom quartile fall well below. However, Forward Dividend Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Clorox Co's current Forward Dividend Yield % of 5.08% is 63.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Forward Dividend Yield % mean?
A high Forward Dividend Yield % can signal that a stock is expensive relative to its fundamentals. Forward dividend yield is the ratio of company's expected dividends to the share price. View historical data on Clorox Co and its competitors. For the Consumer Packaged Goods industry, the median Forward Dividend Yield % is 3.10 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Clorox Co's current Forward Dividend Yield % is 5.08%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (CLX) is currently considered Modestly Undervalued. The stock's GF Value™ is $133.66, compared to a current price of $97.54 — trading 27% below its estimated fair value. The current Forward Dividend Yield % is 5.08% and 63.9% above the Consumer Packaged Goods industry median of 3.10. Clorox Co's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Forward Dividend Yield % calculated?
Forward Dividend Yield % is calculated from a company's financial statements. For Clorox Co (CLX), the current Forward Dividend Yield % is 5.08% as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Clorox Co (CLX) Overvalued in 2026?
Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued.
The current stock price of $97.54 is trading 27% below its estimated GF Value™ of $133.66.
GuruFocus considers Clorox Co to be Modestly Undervalued.
Key valuation signals for CLX:
Forward Dividend Yield %: 5.08%
GF Value™: $133.66 vs. price of $97.54 (27% below fair value)
Industry Position: 63.9% above the Consumer Packaged Goods median (#263 of 1156)
No single metric tells the full story. See the CLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
74GF Score
Get the complete analysis for CLX
Forward Dividend Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
CLX has been successfully added to your 